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History of Verdicchio and the evolution of its bottle shape.

Updated: Jan 30, 2018

Q&A: Verdicchio and the evolution of bottle shapes.

In a few words, please describe Verdicchio.

It is an Italian white wine of the region of Le Marche and there are two denominations: 1) “Verdicchio dei Castelli di Jesi”, located within the comune of Jesi that belongs to the province of Ancona.

2) “Verdicchio di Matelica”, located within the comune of Matelica that belongs to the province of Macerata.


What are the classifications of Verdicchio and can you explain them?

DOC (Denominazione d’Origine Controllata) and DOCG (Denominazione d’Origine Controllata e Garantita).

-DOC, there are some wines that can be mixed with other grape varieties, but a minimum of 85% of Verdicchio grapes is required and they have to be produced within the province of Ancona or Matelica.

-DOCG, this classification has higher standards and very strict regulations. The quality is guaranteed by the Italian government, Verdicchio Riserva and Classico Riserva have achieved this category.


What are the types of vinification and can you explain them?

Classico, Superiore, Riserva, Passito and Spumante.

-Classico: only the Verdicchio grape that was cultivated in the antique zone, for example Cupramontana, Montecarotto, Staffolo “comune of Ancona”.

-Superiore: better quality, more regulation and the content of alcohol is a little higher.

-Riserva: minimum of 18 months of aging.

-Passito: the same vinification as the classic white wine, the difference is that after cultivation, the grapes are stored and go to a process called “appassinamento”, the water is eliminated so that the grape goes through a maturation process, higher content of sugar with stronger aroma and bouquet.

-Spumante: Sparkling wine. Most of the Spumantes in the region of Le Marche applies the method “Charmat”, they get a double fermentation of the wine in stainless steel tanks, before bottling. are the types of vinification and can you explain them?






The wine producers that are located in the green zone are allowed to produce "Verdicchio dei Castelli di Jesi" Classico.








The first bottles of Verdicchio had the shape of an anfora, with the color green, that represents the color of the grape itself, "Verdicchio", "verdi" means "green". The bottle was introduced in Italy many years ago from the French, Cote de Provence. Only the shape and its color was the strongest marketing tool for international purchases. The anfora bottles were designed in 1954 by the engineer Fazi Battaglia.




In the year 1975, Mario Brunori, the founder and owner of "Brunori, azienda vitivinicola" was one of the first pioneer producer who changed the shape of the bottle from "anfora" to "bordolese" and produced its first cru with 100% Verdicchio grapes.

Mario focused on the quality of the wine and not on the shape of the bottle.









This is the "Brunori" San Nicolò "Verdicchio dei Castelli di Jesi" Classico Superiore.


Verdicchio grape, white wine from Le Marche.

Verdicchio wine from Brunori @ Food with Susi


#verdicchio #italianwine #italy #whitewine #brunori #foodwithsusi


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